EVRYNG Apparel is an extension of Misled Youth; a photographic series I began in 2009. It is also an attempt to support admirable causes and enhance goodness in this world with the skills that I possess. As founder and CEO of the company, I designed all apparel products, many of which consist of my photographs and diverse text designs, and photographed each item in outdoor scenes, in addition to modeling various products myself.
In regards to doing good with the skills that I have, 20% of all sales are donated either to the Make-A-Wish Foundation, or the American Foundation for AIDS Research (amfAR), depending on which item is purchased.
The business itself is essentially a reflection of all that skateboarding is meant to be. That is the adventures it takes us on, the people it brings us to, and the constant goal setting that comes from the sport itself.
Every article of clothing within EVRYNG is either screen-printed and/or hand sewn in Texas. The production of everything combined helped employ over twenty craftsmen, models, seamstresses, and screen printers — all of whom reside in Texas.
Additionally, all images were shot on medium format film, specifically Kodak Portra 120 ISO 400. The decision to capture the entirety of this clothing line on 120 film was made in order to give it the aura that it deserves. Film naturally emanates this aura, and Portra is by far my favorite 120 color film.
EVRYNG is currently based out of Austin, Texas.
Website Link: evryng.com